A few years after the re-birth of Big Tex, the State Fair of Texas invited SRO to design, fabricate and install new hospitality centers and a new baby care center. Guests visit the hospitality center to ask questions, directions, information, and to pick-up coupons ordered online. The centers reinforce brand messaging, in addition to, helping with traffic flow and improving guest-experience. Our favorite element? Baby Tex on the baby care center, ain’t he cute?

For more information on Big Tex and the State Fair of Texas please click here.