It is the mission of SRO Associates, Inc. to provide extraordinary creative and construction services to clients in the museum, zoo, attractions and performing arts industries. By partnering with our clients, our accomplished team of story artisans will realize both the artistic vision and practical requirements of each project it undertakes.

Our Story

What’s in a name? SRO is the acronym for 'Standing Room Only' - a nod to the the theatrical roots of our team. SRO is a mark of quality. Making it part of our name is a daily reminder to strive for excellence.

Collaboration is key to achieving excellence in theatrical arts. Scenic designers, lighting and sound artists, costumers and scenic artisans all working together help bring the story to life. These are some of the Associates represented in our name. The balance of this partnership is you and the story you have to tell. SRO Associates is a collective group of designers, artists and artisans dedicated to the craft of story telling your story.

SRO was formed in 1996 out of a recognition that organizations were moving away from employing large creative teams internally. Museums, Attractions, Zoos, Aquariums and the Performing Arts would need to be able to find those creative services in other ways. Since that time, we have continued to grow and improve our capabilities at our Texas Hill Country campus to provide those services. We are proud that we have clients that have called on us to be part of their team for more than a decade. This portfolio tells a little bit of our story.

"It's kind of fun to do the impossible"
A quote from Walt Disney that we like for the challenge it represents. Like Walt, we believe nothing is impossible. We look forward to working with you to make possible the impactful, meaningful, and memorable story you are ready to tell.

Our Process