In cooperation with The Gold Group, The Museum Practice, Base Entertainment, Flying Doghouse Productions, SK & Associates Architects, Guido Brothers General Contracting, Geomedia and many other partners- SRO Associates, Inc. was part of fabricating and installing the permanent exhibition in the 22,000 sq ft space of the old Joske’s building across from the Alamo. The story spans 11 galleries beginning with the “Land Called Texas” which set the Texas Revolution in context, followed by “Meet the Heroes” where Alamo defenders introduce themselves and share their perspectives. Inner-woven are artifacts like Davy Crockett’s “long knife,” and the cannonball shot at Santa Anna’s Army in response to the “No Quarter” flag. Creators envision this immersive and interactive experience, complete with 250 artifacts curated from the private libraries of major collectors, to deepen the understanding of the Alamo’s story and its importance in Texas history.