From Concept to Curtain Call
At SRO Associates, creating world class entertainment is what unites us. We strive to produce the highest quality entertainment without the high price tag often expected. With over 100 years of combined experience on the SRO Associates team, our shows are peerless, having been seen around the world by millions of people. Our production team has developed, produced and executed shows for many world class clients.
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Friends and Clients of SRO Associates, Inc.
| Hersheypark | SeaWorld San Antonio | Six Flags Fiesta Texas |
| Legoland Windsor, UK | Hualien Ocean Park - Hualien, Taiwan | Ontario Place - Toronto |
| Carowinds | Six Flags St. Louis | Canada's Wonderland - Toronto |
| King's Dominion | King's Island | Great America |
| Elitch Gardens | SeaWorld Orlando | Busch Gardens Africa |
Specialized Producer Support
SRO Associates is proud of the many times we have been called upon to assist other producers, theme attractions, marketing companies, event producers and other production companies. With our extensive in-house resources, we are able to provide 'a la carte' support to creative professionals. The following case study illustrates how one producer incorporated SRO Associates into their production team.
Case Study: "The Majesty of Christmas" at Six Flags Fiesta Texas
by Eddy Snell
Six Flags Fiesta Texas decided to open for the Christmas Season, making for a tight turnaround from their Halloween productions. This would require a complete change out in park décor and the production of two new shows. One of the shows they envisioned was "The Majesty of Christmas," a show produced ten years earlier. The park simply did not have the staffing required to accomplish all of this in such a short time frame. We were called upon to adapt the previous design, build and install the massive set, and provide creative direction. In addition to designing the lighting, we also prepared an upgrade package including new moving lights, conventional fixtures and a new control console. We acquired the new equipment, commissioned and installed the package, along with hanging the lighting plot.
Six Flags, as the producer, acquired licensing for the show, cast the show, provided vocal direction and contracted the animal wranglers. Oh, did I mention that in addition to the twenty nine human performers, and flying angels (provided by ZFX Effects), this production features Kai the camel, Sunshine the donkey, and a spirited ensemble of sheep?
The show opened the day after Thanksgiving and has enjoyed standing ovations at every performance.
View the Six Flags Fiesta Texas website.
View the ZFX Flying Effects website.
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Unique Turnkey Solutions
SRO Associates is best known for providing complete package solutions for our customers. The following case study illustrates how we served all the needs of one client.
Case Study: "Velocity" at Hersheypark
by Eddy Snell
Fabulous Hersheypark in Hershey, Pennsylvania decided to make a change in the type of entertainment they had offered for many years. Having seen our action oriented productions, they commissioned us to produce two new shows for their Music Box Theatre. Velocity is one of the shows, born of our creative discussions with park management and the entertainment team.
Velocity is a very modern take on the ancient story of The Beauty and the Beast. The show has a cast of fifteen actors, dancers, gymnasts, athlete artists and aerialists. The art director gave the show a decidedly Asian flair. The result is both beautiful and exotic enough to transport the audience to the fantasy world in which the story takes place. The show is technically very complex, including an eighteen foot by forty foot wall that rotates through 120 degrees and a giant free-spinning, inverted teeter-totter that travels on a pneumatically controlled system.
Our job was to create the show, cast, hire, rehearse, open and then operate it - the performers and stage management are SRO Associates employees. We created all the design elements - scenery, costumes, lighting, and special effects - with our in-house staff. We prototyped the special performance equipment at our training facilities in Texas. We then fabricated scenery, performance equipment and costumes and shipped everything to Pennsylvania. Our crew arrived on-site with our mobile scenic shop and installed everything.
The show is a huge hit, winning the prestigious international industry IAAPA Big 'E' Award. Velocity will return, bigger and better in 2008!
View the Hersheypark website.
View the IAAPA Big 'E' Awards website.
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